Wave Optimization by Dianne Price

15150 N. Hayden Rd. Suite 106, Scottsdale, AZ 85260 * 480-588-6840 * www.brainstatetech.com

CONTACT: Dianne Price
480-433-2188 August 16, 2011 Dianne.price@brainstatetech.com

Scottsdale company proves new claim that addiction is ‘a brain disorder; not just bad

The American Society of Addiction Medicine announced today that they have changed their definition of addiction to focus on the root cause of the addiction: “a , chronic disease of brain reward, motivation, memory and related circuitry.” This moves the traditional definition from one based on behavior and process to one based on brain function“This, essentially, affirms what our work has shown for the past 10 years,” said Lee Gerdes, founder and of Brain State Technologies®, a company that has developed and makes available “Brainwave Optimization™”, and advanced neuro-technology that measures brain function and provides a non-invasive modality that brings brainwaves into balance and harmony. www.brainstatetech.com

“Whether it’s alcohol, drugs, shopping, eating, gambling or sex, an individual’s need for a particular substance is driven by brain function,” explained Lee Gerdes, founder and CEO of Brain State Technologies®. “Addictions are not a result of bad behavior. They are a craving that comes directly from an imbalanced brain that is seeking the substance or the action to balance itself out.”

In the news report, Dr. Nora Volkow, of the National Institute of Drug Abuse (NIDA) was quoted as saying, "The behavioral problem is a result of brain dysfunction," She explains further that "the pathology in the brain persists for years after you've stopped taking the drug."

Gerdes has developed an advanced neuro-technology called Brainwave Optimization that has been used by nearly 34,000 clients at 150 centers in 16 countries throughout the world.“At latest count, we’ve worked with more than 2,500 addicts who report that after Brainwave Optimization™, they no longer crave their substance of choice,” said Gerdes. In a study conducted with the Yavapai County Probation Department in May 2005, Brainwave Optimization was used to reduce repeated substance abuse infractions by adult probationers.
According to Billie Groban, chief probation officer at Yavapai County, “the success rate was 100 percent – unheard of with methamphetamine addicts. At the end of the three-month period, all probationers were drug-free based on testimonies and random urinalysis.”

Gerdes developed the technology after experiencing post-traumatic stress disorder as a result of an assault in 1994 by four youth, one carrying a baseball bat. He writes about his experience – and also how this relates to imbalanced brainwave patterns of those who wrestle with addictions in his book, Limitless You: The Infinite Possibilities of a Balanced Brain (Namaste Publishing, 2008) http://www.amazon.com/Limitless-You-Infinite-Possibilities-Balanced/dp/189723841X

“My hope is that this important announcement from the addictions community will help more people understand the reality behind addictions and point them in the direction of help that gets at the root cause: brain function,” said Gerdes. “We know there are many more people we can help. It isn’t about willpower; it’s about brain power – changing the way the brain functions.”

“How many times have you heard an addict say that they want to stop eating, drugging, shopping or drinking?,” said Gerdes. “Addicts typically don’t want to be held captive by their substance; they fight to stop; but what they are fighting against essentially, is their own brain patterns.”

The NIDA estimates that 23 million Americans need treatment for substance abuse, but only about 2 million get that help.

ASAM's definition of addiction: http://www.asam.org/DefinitionofAddiction-LongVersion.html