Bloomberg's EnergyNow program aired a segment Friday about Andrea Rossi's recent test of the world's first one megawatt, E-Cat cold fusion plant. It seems that the mainstream media is starting to wake up to the reality of the Energy Catalyzer technology.
On October 28th, 2011, a successful test of Andrea Rossi's one megawatt, E-Cat cold fusion plant was performed. Instead of being conducted by Andrea Rossi, the customer's representative (NATO Colonel-Engineer Domenico Fioravanti) controlled all aspects of the test. The result was a huge amount of excess energy produced, and a self-sustained run of approximately five and a half hours. The mainstream media has been slow to take notice of the test and its extreme significance. However, an increasing trickle of mainstream media outlets have begun reporting about the event: Wired, Discovery, CBS News, Fox, Yahoo News, Daily Mail, MSNBC, LiveScience, Forbes, EE Times.
The most recent addition to that list, and perhaps the best coverage so far — at least the first TV coverage in the U.S. — comes from Bloomberg TV.
This past weekend, on November 5, Bloomberg TV aired their weekly “energyNOW!” show. The title of the episode was, “Nuclear Waste and Race Resources.” During the program, there is a short segment called, “The Hot Zone” in which new energy developments are discussed. During this weekend's Hot Zone, clips were shown from E-Cat.com's (not official site) coverage of the test of a single E-Cat unit on October 6th. The host of the show mentioned how cold fusion is considered to be the “Holy Grail” of energy production, because it could produce cheap energy without producing nuclear waste, or pollution.
The segment about Rossi's test of the one megawatt plant was short. However, the coverage seemed to be fair, and not hostile towards the E-Cat technology. Though it mentioned that there is a high level of skepticism, its general tone was encouraging.
Here is the minute-long Hot Zone segment discussing the E-Cat (Energy Catalyzer) technology that Sterling videotaped off his monitor, hence the diminished quality in sound and image. The original full segment can be found on their site. This excerpt is between time stamp 19:02 and 20:01.
The following is a transcription of this segment.
“An Italian inventor has conducted what some are saying is a successful small test of the Holy Grail of energy production — cold fusion, a low-energy nuclear reaction that could theoretically produce endless, self-sustaining and incredibly cheap energy. And that’s what’s in this week’s “energyNOW!” hotZONE. The inventor, Andrea Rossi, tested what he calls his E-Cat, or Energy Catalyzer, on October 28. Rossi says his technology uses a secret catalyst that reacts with small amounts of nickel powder and hydrogen gas to create clean energy in the form of heat, no radioactive materials, nuclear waste or pollution. Rossi tested the E-Cat in Italy for an unnamed U.S. company and claims it produced in five hours about as much energy as 70 gallons of gasoline contains. There’s plenty of mystery and skepticism surrounding Rossi’s cold fusion test, but he says the E-Cat is going into mass production soon.”
To learn more about the “energyNOW!” program you can read the following description, and their mission statement.
energyNOW! is a new half-hour weekly TV news-magazine and opinion program designed to inform and engage Americans on the most pressing energy issues of the day.
energyNOW’s mission statement:
“energyNOW! is an editorially independent news organization created to use the latest television and digital media tools to fill this reporting gap on critical energy issues. Our newsroom is staffed by a team of veteran accredited journalists who regularly cover news events at federal agencies, the White House, the U.S. Capitol, and around the world. The program will focus primarily on the key challenges described above – oil dependency, the future course of the electric power sector, leading the clean tech revolution and energy efficiency. The successful resolution of these issues is central to America’s future. energyNOW! will cover them week-in and week-out with the substantive and original journalism that these issues demand. And energyNOW! will put these issues into perspective, making them relatable to its viewers and focusing its reporting on how they impact our lives now and in the future.”
Hopefully, the recent coverage of the E-Cat technology by a few mainstream media outlets, will lead to additional coverage. If you have not yet checked them out, here are a few links to recent mainstream media coverage about the October 28th test. (Today we created an index page to chronicle the mainstream coverage.)
MSNBC / CBS News / Yahoo News, reprinting LiveScience
Discovery, reprint from Fox News
I think it is pretty obvious that in the next several months (by which time Rossi will hopefully have sold multiple additional one megawatt plants), those media outlets that had the courage and foresight to report on this technology early on will reap praise, and those who were too cowardly will be seen as lacking journalistic savvy.
# # #
This story is also published at BeforeItsNews.
- Andrea Rossi’s Ecat featured on Bloomberg TV! – This weekend Bloomberg TV aired a clip from Ecat.com‘s video footage taken from the 6th of October event. The TV-show energyNOW! have a special feature each week they call “The Hot Zone” which brings up new energy developments around the world. Andrea Rossi’s Ecat was apparently interesting enough to air on US national TV during last week’s program “Nuclear waste and the race for resources” for almost one minute. (ECatReport; November 7, 2011)
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1 MW unit tested on October 28, 2011.
PESN Coverage of E-Cat
For a more exhaustive listing, see http://PESWiki.com/index.php/News:Rossi_Cold_Fusion
- Bloomberg's EnergyNow Names E-Cat as Week's HotZone (PESN; November 7, 2011)
- Mainstream News of Andrea Rossi's LENR E-Cat (PESWiki; November 7, 2011)
- E-Cat Orders Being Taken After Successful Launch (PESN; November 3, 2011)
- Fox News E-Cat Article Needs Work (PESN; November 2, 2011)
- Rossi's E-Cat Victory on Cold Fusion's Emergence Day — E-Day (PESN; November 2, 2011)
- After the E-Cat Test: Report and Q&A with Rossi (PESN; October 31, 2011)
- Rebuttal to Krivit's Accusation that Andrea Rossi is a Fraudster (PESN; October 30, 2011)
- >> 1 MW E-Cat Cold Fusion Device Test Successful (PESN; October 28, 2011)
- How Much is One (1) Megawatt? (PESWiki; October 27, 2011)
- Tracking the One Megawatt E-Cat Test October 28, 2011 (PESWiki; October 20, 2011)
- Cheap power: An overnight revolution — Commentary (PESN; October 16, 2011)
- Rossi Answers Questions on the E-Cat (PESN; October 11, 2011)
- Cold Fusion E-Cat Case Design Competition (PESWiki; October 10, 2011)
- E-Cat Test Validates Cold Fusion Despite Challenges (PESN; October 8, 2011)
- Photos of the October 6, 2011 E-Cat Test (PESWiki; October 5, 2011)
- Real-Time Updates on the October 6, 2011 E-Cat Test (PESWiki; October 5, 2011)
- Scientists to Test Cold Fusion E-Cat (PESN; Sept. 26, 2011)
- Rossi's Home Sacrificed For Cold Fusion E-Cat Launch (PESN; Sept. 21, 2011)
- The Ultimate Ni-H Cold Fusion E-Cat Test (PESN; Sept. 16, 2011)
- Rossi's 1 MW Cold Fusion E-Cat Reactor Photos and Video Posted (PESN; Sept. 14, 2011)
- More Uncertainty as Ni-H Cold Fusion Launches Near – NASA (PESN; Sept. 6, 2011)
- Rossi-Defkalion Split Controversy – index of articles (PESN; Aug. 7,8, 2011)
- E-Cat Competitors Revealed During Viareggio Conference (PESN; July 25, 2011)
- Rossi's Self Sustaining One Megawatt Reactor (PESN; July 21, 2011)
- E-Cat News Coming Fast and Furious (PESN; July 14, 2011)
- EV World Interviews Andrea Rossi (PESN; July 14, 2011)
- Hitler Panics Over Rossi's Energy Catalyzer (PESN; July 5, 2011)
- Cheap Cold Fusion to Save World Billions (PESN; July 3, 2011)
- Defkalion Press Conference Reveals E-Cat Rollout Plans (PESN; June 25, 2011)
- A Nobel Laureate speaks out on the Energy Catalyzer (PESN; June 23, 2011)
- Rossi Explains E-Cat Setup in New Video (PESN; June 21, 2011)
- Defkalion Announces Energy Catalyzer Press Conference (PESN; June 17, 2011)
- Cold Fusion #1 Claims NASA Chief (PESN; May 31, 2011)
- Ampenergo Amps Up Rossi's Energy Catalyzer in America (PESN; May 17, 2011)
- Seven Reasons to Embrace Rossi's Energy Catalyzer (E-Cat) (PESN; May 7, 2011)
- NyTeknik Validates Rossi's Energy Catalyzer (PESN; May 2, 2011)
- Sterling Allan on Cash-Flow: "It's an act of revolution to support free energy." (PESN; April 28, 2011)
- Rossi Cold Fusion Validated by Swedish Skeptic's Society (PESN; April 7, 2011)
- Breakdown to Breakthrough is Possible Now (PESN; March 25, 2011)
- Andrea Rossi with Sterling Allan on Coast to Coast AM (PESN; March 24, 2011)
- Rossi's Cold Fusion Energy Catalyzer: Frequently Asked Questions (PESN; March 21, 2011)
- Sterling Allan Appearing on Coast to Coast AM March 23, 2011 (PESN; March 18, 2011)
- Welcome Worry-Free Nuclear Power: Rossi's Energy Catalyzer (PESN; March 17, 2011)
- Cold Fusion Steams Ahead at World's Oldest University (PESN; March 7, 2011)
- Future Impact of Rossi's Cold Fusion (PESN; February 28, 2011)
- Rossi's cold fusion reactor achieves 15 kW for 18 hours (PESN; February 22, 2011)
- BlackLight Power vs. Rossi's Cold Fusion – Related Technologies? (PESN; February 8, 2011)
- Fear Mongering: From Cannabis to Cold Fusion (PESN; January 23, 2011)
- Fighting the Infection of Cynical Skepticism with Cold Fusion (PESN; January 21, 2011)
- Hope Grows as Journals Weigh in on Italian Cold Fusion Breakthrough (PESN; January 19, 2011)
- Cold Fusion getting hot with 10kw heater prepping for market (PESN; January 17, 2011)
- > Multi-kilowatt Ni-H cold fusion demo under way January 14 in Italy (PESN; January 14, 2011)