Virgin Galactic, Land Rover Launch Contest to Send People into Space

Talk about “off-Earth roading.”
The car company Land Rover is partnering with the private company Virgin Galactic to send the most adventurous people it can find into space. In concert with the launch of its 2015 Discovery Sport SUV, Land Rover representatives will look in 29 countries for “the world’s most adventurous spirits.” They will then select a winner (along with his or her three friends) by the end of this year. 

“Our heritage is rooted in adventure, exploration and a desire to go above and beyond, and nothing embodies this spirit of discovery more than a trip to space,” said Phil Popham, Jaguar Land Rover group marketing director, in a statement.