In 1974, Jade transitioned from a rug into a that created rubber pads to keep rugs from slipping.

It wasn’t until 2000 that Dean Jerrehian, the current president of JadeYoga, learned that some of his clients were using the rug pads as yoga mats. They said the rubber mats were the only material that ’t slip during their yoga practice. Intrigued by this, Jerrehian sent out 500 samples to various yoga studios and came an overwhelmingly — over 300 of those studios were interested in buying yoga mats. They were blown away by well the mat gripped. For the first time ever, a non-slippery, eco-friendly mat was available.

up for our list, YOGIS & SEEKERS welcome…

Gaia Inc
Boulder, CO
Connect with us on Social:
Instagram: @wearegaia @yogaongaia

FREE Yoga Articles on Gaia:

#gaia #yoga #yogaongaia #downdog