In 1974, Jade transitioned from a rug company into a company that created rubber pads to keep rugs from slipping. http://www.yogajournal.com/livebeyoga
It wasn’t until 2000 that Dean Jerrehian, the current president of JadeYoga, learned that some of his clients were using the rug pads as yoga mats. They said the rubber mats were the only material that didn’t slip during their yoga practice. Intrigued by this, Jerrehian sent out 500 samples to various yoga studios and came back with an overwhelmingly positive response — over 300 of those studios were interested in buying yoga mats. They were blown away by how well the mat gripped. For the first time ever, a non-slippery, eco-friendly mat was available.
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