In 1974, Jade transitioned from a rug company into a company that created rubber pads to keep rugs from slipping. http://www.yogajournal.com/livebeyoga

It ’t until 2000 that Dean Jerrehian, the president of JadeYoga, that some of his clients were using the rug pads as yoga mats. They said the rubber mats were the only material that didn’t during their yoga . Intrigued by this, Jerrehian sent out 500 samples to various yoga studios and came with an overwhelmingly positive — over 300 of those studios were in buying yoga mats. They were blown away by how well the mat gripped. For the first time ever, a non-slippery, eco-friendly mat was available.

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